Sustainability at Knuspr is not hidden deep on some shelf. It is a natural part of every purchase. We not only pay attention to what you put in your shopping cart, but also to where the food comes from, how it arrives at your home, and what is left of it. You might be surprised by everything that goes on behind your purchase.
Helping the planet by buying groceries? Yes, with Knuspr it's surprisingly easy. From upcycling and local products to organic or packaging-free shopping – here are choices that taste great and make you feel even better.
The Best of the Unwanted
Beer made from unsold baked goods or spreads made from 'crooked' vegetables? What would be wasted elsewhere gets a second chance with us in the form of upcycled products. In 2025 alone, we have managed to save 67.6 tonnes of food together. Did you know that we are the first European food retailer with our own upcycling category?
Plant-based food doesn't have to be Plan B
It's not about giving anything up. It's about discovering new flavors. Our plant-based range includes more than 600 products in total, so there is plenty of choice. From drinks to tofu and burgers to ready meals.
