Sustainability at Knuspr is not hidden deep on a shelf somewhere. It is a natural part of every purchase. We not only pay attention to what you put in your shopping cart, but also to where the food comes from, how it arrives to you, and what remains of it. You might be surprised by everything that goes into your purchase.
Helping the planet by buying groceries? Yes, with Knuspr, it's surprisingly easy. From upcycling to local products to organic or shopping without packaging â these are decisions that taste good and make you feel even better.
The Best from the Unwanted
Beer from unsold pastries or spreads from "crooked" vegetables? What would otherwise be wasted elsewhere gets a second chance with us in the form of upcycled products. In 2025 alone, we collectively managed to save 67.6 tons of food. Did you know that we are the first European food retailer with its own upcycling category?
Plant-based food doesn't have to be a Plan BIt's not about giving something up. It's about discovering new flavors. Our Plant-based range includes a total of more than 600 products, so the selection is huge. From drinks to tofu and burgers to ready meals.
