The young, creative team is adorned with landscape gardener Anna, florist Fabienne, office fairy Caroline, and career changers Sven and Georg. The founder Nina Roth studied business psychology but grew up with the flower trade and dedicated herself during her studies to the question of how customers want to perceive flower shopping. Her sister, Sandra Goldmann, is originally a designer and worked for renowned designers in Paris and London. Since 2017, she has been putting all her creative energy into floral work for bluums. naturally flowers. She is also responsible for collaborations, such as the strong partnership with Knuspr. 

Bluums delivers the most beautiful cut flowers and freshest plants from Munich and the surrounding area. They take the word "regional" very seriously, as shown by the green button markings on the flowers, which were cut by gardeners with green thumbs from Munich, Freising, or Erding. Bluums also pays attention to seasonality - different flowers are only available when nature allows.

The bouquets are wrapped in a specially developed flower paper by bluums, which guarantees long-lasting freshness. Thanks to all these innovations, bluums' business is flourishing, and there are now ten locations in Munich, three additional pick-up stations in Munich, Unterhaching, and Pullach, as well as stores in Glonn and Weyarn, and of course, their wonderful floral splendor is also available at Knuspr.