Alnatura

Alnatura Wild Blueberry Fruit Spread

Alnatura Wild Blueberry Fruit Spread is an organic product and a private label. Alnatura won the Best Brand Award 2025 in the category "Best Brand Gen Z Food & Beverage. " The company offers a voluntary ecological year (FÖJ) at the Alnatura Campus in Darmstadt and regularly conducts product tests where members can test new products. Alnatura is committed to sustainability, as demonstrated by the Pasture Milk Initiative, where organic farms confirm that cows have access to pasture for at least 120 days a year. Every Tuesday, students, apprentices, and pupils receive an 8% discount at Alnatura markets. The company is actively engaged against the weakening of genetic engineering laws and supports actions by Bioland. Alnatura offers a variety of mueslis, from basic ingredients to ready-made mixes. The high-bay warehouse in Lorsch can be visited during guided tours. Alnatura regularly publishes a sustainability report following the guidelines of the Global Reporting Initiative to show transparency and commitment to sustainability. Alnatura was founded in 1984 by Götz Rehn and is headquartered in Darmstadt. The company operates its own organic supermarket chain called Alnatura Super Natur Markt and employs 3,590 people. In the fiscal year 2023/24, Alnatura achieved a turnover of 1. 2 billion euros. Since 2015, Alnatura has been promoting the conversion of conventional farms to organic farming and is a member of the International Federation of Organic Agricultural Movements (IFOAM). In 2021, the company received the We Care sustainability standard from the Research Institute of Organic Agriculture. Alnatura operates 153 branches in 74 cities and opened its 150th branch in November 2022. In 2016, construction began on a new company headquarters in Darmstadt, made of clay. A special initiative by Alnatura is the rearing of male chicks as broilers to avoid their killing.